Romanian affiliate advertising provider 2Performant acquires Profitshare, partners with eMAG manager

.2Performant, a Romanian technology and affiliate marketing options firm, declared on Monday, September 9, at the Bucharest Stock Market, that it plans to acquire the Profitshare affiliate systems in Romania and also Bulgaria from Transformation Advertising And Marketing. Simultaneously, Dante International, the proprietor of eMAG, will definitely come to be an investor in 2Performant.On September 6, 2Performant’s Panel of Supervisors concluded an initial agreement to acquire the Profitshare.ro and also Profitshare.bg partner systems had through Sale Advertising S.R.L. and Transformation Advertising And Marketing EOOD.

The contract summarizes the concepts of the transaction and also is actually certainly not officially binding, corresponding to the company push cited by Economedia.The operation includes the transmission of the Profitshare business lines coming from Conversion Advertising and marketing S.R.L. and also Conversion Marketing EOOD (as vendors) to 2Performant (as the shopper). Dante International S.A.

(bulk shareholder of Transformation Marketing S.R.L.) will certainly be part of your business move arrangement as an underwriter.” Once the Profitshare deal is accomplished, our experts will extend our existing ability and also diversify our client profile in both Romania and also Bulgaria. Our company still possess a couple of vital actions to finish, yet I am actually self-assured that the teams involved in the transaction on each sides are going to take care of to accomplish them effectively. We are going to introduce our post-acquisition strategies after wrapping up the acquisition according to the last agreement,” pointed out Dorin Boerescu, CEO and Founder of 2Performant System.The deal rate is actually RON 4.3 thousand, and will be actually paid for 55% in cash as well as forty five% in 2Performant shares by means of a capital increase..” 2Performant is actually a younger and also compelling firm along with worths that resonate along with our team.

Our company assume that, after the purchase is settled, the Profitshare company blended along with 2Performant will certainly deliver greater value to its own clients,” mentioned Tudor Manea, General Manager of Dante International SA.2Performant also keeps in mind that many steps remain to complete and wrap up the deal, like the effective completion of the due persistance review by 2Performant.Profitshare was released in 2012 and also currently possesses a portfolio of 250 associate plans (including the eMAG team) in Romania and Bulgaria.radu@romania-insider.com.( Photograph resource: the business).