.2024 has been actually an unpredictable year for adtech funding.U.S.-focused adtech start-ups, the moment accustomed to running into billions in venture capital each year, have actually increased nearly $360 million up until now this year, placing it on track to become the industryu00e2 $ s slowest year in over a many years, every Crunchbase data. That decline is because of market concentration, enhanced regulatory pressures, as well as financial uncertainties.ADWEEK spoke with 5 VCs that continue to buy adtech companies, even with these difficulties, regarding what they are looking for as well as what they stay away from. Possibly unsurprisingly, these clients are actually targeting options in privacy-focused technologies as well as industry-specific regions such as linked television.